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The Joint venture between the TVS and BMW will work almost same as we have seen the Bajaj-KTM duos. The international partner will bring the technology including the designing and development of the product to the Indian partner. The manufacturing facility will also be established with close association of the international partner to assure the quality of the product. The then produced model will be branded as the international partner’s and will be further exported to the rest of the world including the sale in India.
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Similar relation will be shared by TVS and BMW for the small capacity motorcycles, the G310R is the first in the slew and the bike will be made in India at the TVS facility but will be sold under BMW marquee as BMW brand. Later TVS will also bring their product based on same technology with their branding and that will be surely sold as a little cheaper product than the German counterpart.
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There will be other models followed based on the same platform, of course the race oriented with fairing sportsbike and half faried adventure model. The new BMW G310R will be officially launched in 2016, it is expected that the G310R will be priced approximately Rs 3.0 lacs in India. The bike with ABS as standard feature and other unique attributes inherited from BMW will surely going to make the quarter liter segment more exciting especially here in India.
By:Farhan Kashif