Since 2005, the TVS motor company has sold 5 million Apache’s in India, that’s 50 lakh for those following the Indian system. The company began it’s motorcycle production while keeping it closely knit to its racing heritage. As a result, Apache motorcycles were always remained lightweight agile bikes, which compared to their counterpart, the Pulsars, focused more on acceleration and handling instead of outright power and Top-speed.On 10th September 2018, the 5th million Apache was sold in India and it marks a huge achievement for the TVS motors as well as our country in general. Over the years, the brand grew from making commuters to making affordable sports bikes and now it is a giant, with whom International makers like BMW collaborated to make world-class bikes like the BMW G310 R which also gave birth to TVS Apache RR 310. On this special occasion company’s President and Chief Executive Officer, K N Radhakrishnan said
We are truly humbled to reach this milestone. I want to express my gratitude to our valued customers in the country and abroad.
He praised the brand Apache by further saying that,
Through the years, TVS Apache has stood for providing unrivaled experience backed by its rich racing pedigree, advanced technology and stylish design. The three million milestone is special...
The joyous celebration was made even more special on 11th September when the company launched the TVS Apache RR310 in Nepal. The bike has all the specs similar to its Indian variant.
On the launch event company’s spokesperson said
Nepal is an important market for us and we are delighted to launch TVS Apache RR 310 here today. It is the most advanced and exclusive offering in our motorcycle portfolio, as it is a manifestation of 36 years of learnings from the race track, coupled with cutting-edge technology and key learnings from our global partners
Everyone from BikesMedia congratulates TVS on this occasion. With a soft spot for Indian brands, we will always feel more proud of the achievement of our fellow Indians.
By: Yetnesh Dubey
