Speaking on the occasion, Naveen Malhotra, Sr. GM– Sales, Marketing & Product Planning, Mahindra Two Wheelers said,
We have always believed in biking being a lifestyle & attitude than just a product and hence we took the unconventional route right from the launch of the ‘MOJO Tribe’ for MOJO owners to the ‘Trails of MOJO Tribe’ which took the owners to experience the bike in diverse terrains. The launch of this Exclusive Dealership is a natural progression in our strategy to build this biking culture by providing a platform for bike enthusiasts to explore, engage and experience the brand MOJO in a holistic fashion.
By: Farhan Kashif