The two wheeler giant Hero MotoCorp has unveiled a concept off-roading motorcycle- XPulse at the ongoing EICMA motor show in Milan, Italy. The Hero MotoCorp’s motorsport division, the Hero MotoSports Team Rally also presented their plan for the upcoming 2018 Dakar Rally, including its new motorcycle, which the riders would ride at the Rally. Speaking on the occasion, Pawan Munjal, Chairman, Managing Director and Chief Executive Officer, Hero MotoCorp, said,
Hero MotoCorp has over the recent years, rapidly expanded its global footprint and is present in 35 countries, with manufacturing facilities in three countries. We are constantly developing Concepts for the future – keeping in mind global trends and customer aspirations. I am sure the Adventure Concept motorcycle XPulse gives you a directional guidance on the path that Hero is going to ride on in the future. We created this segment in India a few years ago and we feel it is about time that we start conceptualizing some new thoughts and ideas in this space. And in keeping with the rising global stature of Brand Hero, we are creating such Concepts not just with the Indian user in mind, but also with a focus on the evolved global markets.
We are also pleased with our motorsport team, which in its debut season made a mark in rallies across continents last year. The team is now ready for Dakar 2018. We are also taking our learning and experience from motor sports to develop new concepts and products for our customers.
By: Farhan Kashif