Bridgestone a world renowned company and a market leader in rubber and tyre announced its entrance in two-wheeler segment in India. Bridgestone makes its debut in two-wheeler segment in India by launching exclusive tyres for scooters and motorcycles by the brand name- NEURUN.On the launch occasion, Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. said,
Bridgestone globally is one of the leading two-wheeler tyre manufacturers, a major OE tyre supplier to major motorcycle manufacturers in the world, and was a former sole tyre supplier to ‘Moto GP’, the world’s highest motocycle racing category with ultra-high performance two-wheeler tyre.
Speaking further on the launch, K. Mimura added,
The launch of two-wheeler tyre brand ‘NEURUN’ is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach. Our entry into the ever growing two-wheeler market in India will facilitate us in providing a wider product range and services to our customers. We are looking forward to this exciting new phase and hope to expand with the subsequent growth in the market.
As per company the NEURUN tyres are designed to deliver exceptional riding pleasure with proficiency for dry and wet braking. The tyres are made to showcase high durability coupled with its excellent grip for a comfortable and safe ride. The tread blocks and grooves deliver superior grip with comfortable maneuverability for riders.
Initially the brand NEURUN will be available in 5 sizes and 9 SKUs which will cater to 70% of the market demand. The tyres will be available at Bridgestone’s current dealer network across the country and they will be available for sale from this month onwards.
By: Farhan Kashif