Today Bajaj Auto Ltd (BAL) has organized a unique event based on concept of speed biking on Pulsar series of bikes, which they have called as the "Festival of Speed" in Pune. The festival has been hosted at Downtown Racing, Tulaja Bhawani Nagar, Kharadi, Pune, Maharashtra. The event had started later this afternoon giving Pulsar customers a chance to experience the track racing on a professional track. Apart from races, the festival offered a fun filled day with Skateboarding, Bicycle Motocross, Stunt shows, DJ performances and live concert.
While the races were organized for all 200cc and above Pulsar customers there were six lucky Pulsar RS200 customers chosen for the final face off to be held at MMRT, Chennai. The festival will also travel to Bangalore, Mumbai and Chennai with 36 finalists (six finalist from each city) to compete for the grand finale after undergoing a full day of professional training from the experts on the Madras Motor Race Track, Chennai on 16th April.
The entire expenses of their travel, stay, and training will be sponsored by the Bajaj company. The winner of the grand finale will be awarded with the first Pulsar Cup of the country along with prize money of Rs 1 Lakh.
Commenting on this new initiative, Sumeet Narang, Vice President – Marketing, Bajaj Auto Ltd said:
Pulsar is the market leader in sports segment and it’s our endeavour to evolve the landscape and keep raising the bar of customer engagement. Conceptualising India’s first speed biking festival is another such offering for the sports biking enthusiast in the country. Pulsar is a loved brand and we wanted to create a platform for its loyal customers to experience a world class speed biking fest.
By: Farhan Kashif
